Saturday, December 19, 2009

Blogosphere News: FTC Disclosure Policies Go Into Effect

Blogosphere News: FTC Disclosure Policies Go Into Effect
As of December 1, 2009, new FTC guidelines went into effect requiring bloggers to disclose any time they are compensated for endorsing or reviewing products or services. Bloggers should now be disclosing any time they receive payment, free products or services, or perks in return for a post on their blogs. Also any relationship with a company or organization that can be viewed as creating a conflict of interest should be disclosed. It is also a good idea to add disclosures to any past posts that still receive a decent amount of traffic.
Learn More About Disclosures

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